Keith Gill

Dumb Money

23/09/23

Cineworld, Edinburgh

How soon is too soon? The real life tale of the GameStop share crisis happened during lockdown, when most of us were more concerned about where we were going to get toilet paper from than in following the details of a story about share dealings, and – while it might have been a big deal across the water – it didn’t warrant much more than a passing mention in the British press.

Pitched as a sort of David and Goliath story, Dumb Money relates the tale of Keith Gill (the ever likeable Paul Dano), a small time, blue-collar share dealer, who advertises himself as ‘Roaring Kitty’ and who has a predilection for wearing T-shirts with pictures of cute cats on them. Gill has a regular spot on Reddit, where he recommends likely investments to a group of followers. He has recently decided that struggling bricks and mortar computer outlet GameStop is worth saving – so much so, he’s willing to gamble his life savings on it and to encourage his viewers to take a punt.

These include hospital worker, Jenny (America Ferrara), and actual GameStop employee Markus (Anthony Ramos). But as the company’s share price begins to rise, a lot of others decide they want to get in on the action and throw in everything they can spare. What was at first a steady rise suddenly goes up like a rocket. But several hedge fund companies – including Melvin Capital, led by Gabe Plotkin (Seth Rogan) – have already invested millions into GameStop, in the confident belief that they will trigger a ‘short squeeze’ scenario. They fully expect the company to go bust and their hedge funds to make millions from its demise. Now, thanks to Gill, they stand to lose everything.

Director Craig Gillespie, who previously gave us the brilliant I, Tonya, does his best to make all this work, but to somebody like me, who has no knowledge (or indeed interest) in the subject of stocks and shares, it’s sometimes hard to understand exactly what’s going on here, or more importantly, why I should care. Perhaps Dumb Money ties in to the American infatuation with the idea of making something from nothing, of taking on the big players and equating money with success.

Every character that appears onscreen is accompanied by a credit informing viewers of their net worth, and the loveable maverick quality that Gill exhibits feels somewhat overstated when we learn that, as a result of all these shenanigans, he himself is now a millionaire.

Though it’s fitfully amusing and occasionally generates some genuine laughs, Dumb Money never really settles into its stride. When the big players rig the game so that small investors can no longer participate, we’re probably supposed to be angry at the fact that there’s no such thing as a level playing field – but the whole story takes place in a world that seems light years away from our experience.

Consequently, it’s hard to feel involved. And therein lies the problem. Those with an interest in such matters may have a much better time with Dumb Money than I do.

2.8 stars

Philip Caveney