03/11/23

Summerhall, Edinburgh

Racheal Ofori’s FLIP! is a fresh and keen-eyed take on the Faust story. Two young graduates, eager to make their mark, are enjoying moderate success on their WePipe channel. Their videos are vibrant and fun, full of silly catchphrases and exuberant dance routines, pragmatic beauty tips and off-the-cuff remarks. They’re enjoying making them – and it shows. For Crystal (Jadesola Odunjo), the collaboration and creativity are paramount, but Carleen (Leah St Luce) is hungry for cold hard cash. She has to be: unlike Crystal, she doesn’t have parents who can bankroll her, and her hard-earned degree doesn’t seem to be helping her to get a decent job.

So when a new app starts to gain traction, Carleen is all over it. FLIP! is hugely popular, its short video format both punchy and easily accessible. Crystal takes a bit of convincing – she’s not keen on the app’s style or ethos – but, before long, the duo are doing well. Until Crystal says something that other users don’t like, and she’s trending for all the wrong reasons…

Carleen is faced with a dilemma: should she stand by her friend and eschew her newfound notoriety, or sign a deal with FLIP! as one of their brand ambassadors?

Under Emily Aboud’s assured direction, FLIP! is a kinetic, engaging piece of theatre, turning an almost empty stage into a convincing digital universe. Aline David’s lively choreography helps to underscore the characters’ youth – their exuberance and naïvety – and both Odunjo and St Luce deliver flawless performances, charting the characters’ respective journeys from dreams to despair.

Because, of course, just as every action has an equal and opposite reaction, every exciting new promise of autonomy and riches soon has the sharks circling, working out how they can exploit it for their own ends. And FLIP! are no exception, cunningly demanding the rights to Carleen’s digital image and then using AI to create content for her. Sure, she’s making money, but she’s no creative control, no pride in her work. The fun has gone – and so has her best friend. But if she reneges on the deal, what then? FLIP! will just use someone else, and she’ll be back in a dead-end job. There’s no way out.

Ofori’s social commentary is sharp and incisive, and we leave the theatre with much to discuss. FLIP!‘s Edinburgh run is over now, but it’ll be at the Soho Theatre from 7th-25th November, so do try to catch it if you’re in London. It’s FLIP!pin’ great!

4.3 stars

Susan Singfield